diff --git a/notes/2026-01-03_0_README.md b/notes/2026-01-03_0_README.md new file mode 100644 index 00000000..23e9b3db --- /dev/null +++ b/notes/2026-01-03_0_README.md @@ -0,0 +1,126 @@ +# Marketing Report - 2026-01-03 + +## Overview + +This directory contains a comprehensive marketing analysis and strategy for Euno, a Discord moderation bot, with emphasis on low-cost, sustainable marketing approaches. + +## Documents + +### 1. `2026-01-03_1_marketing-strategy-and-copy.md` (23KB) +**Main deliverable**: Complete marketing strategy document including: +- Target audience analysis (3 segments: corporate, enthusiast, concerned citizen) +- Feature summaries with benefit-focused descriptions +- Landing page copy for each audience segment +- Complete installation and onboarding flow +- Conversion funnel strategy +- Success metrics and KPIs +- Implementation phases + +### 2. `2026-01-03_2_marketing-implementation-checklist.md` (9KB) +**Actionable checklist**: Step-by-step implementation guide including: +- Phase-by-phase task breakdown +- Landing pages to create +- Assets needed (screenshots, diagrams, graphics) +- Blog content suggestions +- Testing and validation checklist +- Quick wins and budget considerations + +## Key Insights + +### Three Distinct Audiences +1. **Corporate Community Managers**: Need ROI justification, audit trails, professional workflows +2. **Enthusiast Community Managers**: Need burnout prevention, fairness, ease of use +3. **Concerned Citizens**: Need immediate protection from spam/raids + +### Core Value Propositions +- **Automation**: Stop spam 24/7 without manual intervention +- **Democracy**: Voting system prevents controversial unilateral decisions +- **Peace of Mind**: Works while moderators sleep +- **Sustainability**: Free forever tier with all core features + +### Primary Features to Market +1. Private ticketing system (member-to-mod communication) +2. Track & report system (anonymous reporting, pattern documentation) +3. Democratic escalation with voting (simple → majority) +4. Spam honeypot (trap channels for bots) +5. AutoMod spam defense (keyword detection, auto-deletion) +6. Reactji channel forwarding (community-curated content) + +### Marketing Approach +- **Low Cost**: Organic search, word-of-mouth, community marketing +- **Sustainable**: No aggressive upselling, generous free tier +- **Trust-Based**: Open source, transparent, privacy-focused +- **Targeted**: Separate landing pages for each audience segment + +## Recommended Next Steps + +### Immediate (This Week) +1. Create three audience-specific landing pages +2. Update homepage with audience segmentation +3. Enhance onboarding success page + +### Short-term (2-4 Weeks) +4. Create feature deep-dive pages +5. Update/create pricing page +6. Write initial documentation and guides + +### Ongoing +7. Create visual assets (screenshots, diagrams) +8. Write SEO-focused blog content +9. Submit to bot directories +10. Gather testimonials and case studies + +## Technical Notes + +### Routes to Implement +- `/for/teams` - Corporate landing page +- `/for/communities` - Enthusiast landing page +- `/for/protection` - Incident response landing page +- `/features/*` - Feature detail pages +- `/pricing` - Pricing comparison + +### Existing Routes to Enhance +- `/` - Add audience segmentation +- `/onboard/:guildId` - Better success state with next steps + +### Analytics Already Integrated +- PostHog tracking available +- Need to set up goals and funnels + +## Project Philosophy Alignment + +This marketing strategy aligns with the project's stated principles: + +> "We are customer zero, therefore we use our own product" +- Features are things the team actually uses for Reactiflux + +> "We are design-led" +- Emphasis on clear, simple onboarding and user experience + +> "We fail fast and iterate with intention" +- A/B testing recommendations, metric-driven optimization + +> "We believe in product-led growth" +- The product itself (free tier, features) is the main sales driver + +## Low-Cost Emphasis + +Every recommendation prioritizes sustainability: +- No paid advertising budget required +- Free tier has all essential features +- Focus on organic growth and word-of-mouth +- Open source positioning for trust and contributions +- Self-service onboarding (no sales team needed) + +## Contact & Questions + +For questions about this marketing strategy: +- Review the full strategy document first +- Check the implementation checklist for specific tasks +- Refer to existing bot documentation for feature details + +--- + +**Created**: 2026-01-03 +**Format**: Markdown documentation in `/notes` +**Total Pages**: ~30 pages of content across 2 documents diff --git a/notes/2026-01-03_1_marketing-strategy-and-copy.md b/notes/2026-01-03_1_marketing-strategy-and-copy.md new file mode 100644 index 00000000..23e84e83 --- /dev/null +++ b/notes/2026-01-03_1_marketing-strategy-and-copy.md @@ -0,0 +1,733 @@ +# Marketing Strategy & Copy - Euno Discord Bot +Date: 2026-01-03 + +## Executive Summary + +This document outlines the marketing strategy, copy, and page flow for Euno, a community moderation and management bot for Discord. The strategy emphasizes low-cost, sustainable marketing that converts three distinct audience segments through targeted landing pages into a seamless installation flow. + +## Target Audience Segments + +### 1. Corporate Community Managers +**Profile**: Professional community managers at tech companies, B2B SaaS firms, or enterprises running Discord communities for customer support, developer relations, or product communities. + +**Pain Points**: +- Need to justify ROI and demonstrate community health metrics +- Require audit trails and compliance-friendly moderation +- Want to reduce moderation workload without sacrificing quality +- Need professional ticketing and escalation workflows + +**Key Motivations**: Efficiency, professionalism, metrics/reporting, scalability + +### 2. Enthusiast Community Managers +**Profile**: Passionate moderators of hobby communities, gaming guilds, creator communities, or fan servers. May be unpaid volunteers managing large communities. + +**Pain Points**: +- Overwhelmed by moderation volume with limited mod team +- Dealing with spam and raid attacks +- Need democratic decision-making for controversial cases +- Want to maintain community culture while growing + +**Key Motivations**: Reducing burnout, fair moderation, community safety, ease of use + +### 3. Concerned Citizens +**Profile**: Server owners or admins who recently experienced a moderation crisis (spam attack, harassment incident, member safety issue) and need immediate solutions. + +**Pain Points**: +- Just experienced a specific incident (spam wave, toxic user) +- Worried about community safety and member retention +- Need quick deployment and immediate protection +- May have limited technical knowledge + +**Key Motivations**: Immediate protection, peace of mind, preventing future incidents, simplicity + +## Core Features Summary + +### 1. **Private Ticketing System** +- One-click button setup for member-to-moderator private threads +- Configurable triggers and mod role assignments +- Closure tracking with optional feedback collection +- Use cases: Reporting harassment, asking moderation questions, appeals + +### 2. **Track & Report System** +- Anonymous reporting via right-click context menu +- Staff tracking (non-anonymous) for pattern documentation +- Centralized reporting threads with full context +- Automatic cross-referencing of repeat offenders + +### 3. **Democratic Escalation & Voting** +- Multi-level escalation system (simple → majority voting) +- Configurable quorum and voting strategies +- Actions: delete, timeout, restrict, kick, ban +- Built-in consensus building for controversial decisions +- Expedite option for urgent cases + +### 4. **Spam Honeypot** +- Trap channel that auto-kicks anyone posting +- Catches bots that auto-post to every channel +- Configurable warning message for legitimate users +- Silent protection that doesn't disrupt community + +### 5. **AutoMod Spam Defense** +- Real-time content scanning with keyword detection +- Automatic message deletion for detected spam +- Progressive enforcement (warnings → auto-kick) +- Staff exemption to prevent false positives + +### 6. **Reactji Channel Forwarding** +- Forward messages to curated channels based on emoji reactions +- Configurable thresholds (e.g., 5 ⭐ reactions = featured) +- Use cases: Highlight reels, best-of channels, content curation +- Community-driven content promotion + +## Marketing Page Flow + +### Landing Page Architecture + +``` +Homepage (/) +├─ Corporate Landing (/for/teams) +├─ Enthusiast Landing (/for/communities) +└─ Incident Response (/for/protection) + ↓ + Feature Pages (optional deep-dive) + ├─ /features/ticketing + ├─ /features/moderation + ├─ /features/spam-protection + └─ /features/analytics + ↓ + Pricing (/pricing) + ↓ + Add to Discord (OAuth flow) + ↓ + Onboarding (/onboard/{guildId}) + └─ Installation Complete +``` + +## Landing Page Copy + +--- + +## Homepage: Main Landing Page (`/`) + +### Hero Section + +**Headline**: Transform Your Discord Community with Professional Moderation + +**Subheadline**: Euno gives your mod team powerful tools to keep your community safe, engaged, and growing—without the burnout. + +**CTA Buttons**: +- Primary: "Add to Discord Server" → OAuth flow +- Secondary: "See How It Works" → Scroll to features + +**Hero Visual**: Animated emoji background (existing design maintained) + +### Social Proof Section + +**Stats Bar** (if available from analytics): +- "X servers protected" +- "X million messages moderated" +- "X average response time reduction" + +### Three-Column Audience Teaser + +**For Teams** | **For Communities** | **Under Attack?** +Professional moderation for companies | Tools for volunteer mod teams | Stop spam & raids now +[Learn More →](/for/teams) | [Learn More →](/for/communities) | [Get Protected →](/for/protection) + +### Features Overview (Brief) + +**Stop Problems Before They Start** +- Automated spam protection catches bad actors instantly +- Honeypot channels trap bots automatically +- Keyword detection with customizable filters + +**Resolve Issues Fairly** +- Democratic voting system for controversial cases +- Full audit trail for every moderation action +- Anonymous reporting for community members + +**Scale Your Mod Team** +- Private ticketing system for member support +- Curate great content with reaction-based forwarding +- Detailed analytics on community health + +### Footer CTA + +**Ready to protect your community?** +[Add Euno to Discord →] + +--- + +## Corporate Landing Page (`/for/teams`) + +### Hero + +**Headline**: Enterprise-Grade Community Moderation for Discord + +**Subheadline**: Give your developer relations, customer success, and community teams the professional tools they need to scale community operations safely and efficiently. + +**CTA**: "Start Free Trial" | "Schedule Demo" + +### Problem/Solution Section + +**The Challenge** +Your Discord community is a critical touchpoint for customers and developers. But as it grows, so do moderation demands, compliance concerns, and the risk of reputation damage from bad actors. + +**The Euno Advantage** +Built for professional community operations with the audit trails, workflows, and analytics that enterprise teams require. + +### Feature Benefits (Corporate Focus) + +**🎫 Professional Ticketing System** +- Private, threaded conversations between members and mods +- Configurable escalation paths +- Closure tracking with satisfaction ratings +- **Business Value**: Reduce support burden, improve CSAT scores + +**📊 Comprehensive Analytics & Reporting** +- Activity metrics by channel, user, and time period +- Moderation action dashboards +- Exportable reports for stakeholder review +- **Business Value**: Demonstrate community ROI, identify trends + +**⚖️ Structured Escalation Workflows** +- Democratic decision-making with voting systems +- Configurable quorum and approval thresholds +- Complete audit trail for compliance +- **Business Value**: Consistent enforcement, reduced liability + +**🛡️ Multi-Layer Spam Protection** +- Automated keyword filtering +- Honeypot channels for bot detection +- Progressive enforcement (warn → remove → ban) +- **Business Value**: Protect brand reputation 24/7 + +**👥 Track & Report System** +- Anonymous member reporting +- Staff tracking for pattern documentation +- Cross-referenced reporting threads +- **Business Value**: Early warning system for community health issues + +**⭐ Content Curation (Reactji Forwarding)** +- Highlight community contributions automatically +- Surface valuable discussions for broader audience +- Community-driven promotion +- **Business Value**: Increase engagement, showcase ROI + +### Pricing Teaser + +**Free tier available** for teams getting started +**Professional tier** includes priority support and advanced features +[View Full Pricing →] + +### Trust Elements + +**Security & Compliance** +- Data stored in your Discord server +- No message content stored externally +- Open source (AGPL-3.0 license) +- Self-hostable for enterprise needs + +### CTA Section + +**Ready to scale your community operations?** +Start with our free tier. Upgrade when you need advanced features. +[Add to Discord →] [View Pricing →] + +--- + +## Enthusiast Landing Page (`/for/communities`) + +### Hero + +**Headline**: Moderation Tools That Don't Burn You Out + +**Subheadline**: You love your community, not the endless moderation grind. Euno handles the spam and gives your mod team the tools to make fair decisions together—without the drama. + +**CTA**: "Add to Your Server—It's Free" + +### Problem/Empathy Section + +**Sound Familiar?** +- Your mod team is exhausted from spam waves and edge cases +- Controversial moderation decisions cause drama and resignations +- You're losing good mods to burnout +- Manual tracking of problem users is overwhelming +- You need tools but can't afford enterprise solutions + +**You Need Euno** +Built by moderators, for moderators. Automate the grunt work, democratize tough decisions, and get back to building your community. + +### Feature Benefits (Enthusiast Focus) + +**🤖 Stop Spam Automatically** +Wake up to a clean server, not a disaster. Euno's spam detection works 24/7 so you don't have to. +- Auto-delete spam messages +- Honeypot channels catch bots +- Auto-kick repeat offenders + +**⚖️ Let Your Team Decide Together** +No more "bad cop" moderator taking all the heat. Vote on tough cases as a team. +- Democratic voting for bans, kicks, timeouts +- Configurable quorum (require 3 votes, 5 votes, etc.) +- Escalate to majority vote for controversial cases +- Full transparency in mod channels + +**📢 Anonymous Reporting for Members** +Let your community flag problems without fear of retaliation. +- Right-click any message → Report +- Creates private mod thread with full context +- Automatic cross-referencing of repeat issues +- Staff can "Track" users for pattern building + +**🎫 Private Tickets Without the Bot Spam** +Give members a direct line to mods without clogging public channels. +- One button, private thread, problem solved +- Configurable for different use cases (appeals, questions, reports) +- Simple closure tracking + +**⭐ Celebrate Great Content** +Let your community curate itself. Popular messages automatically forwarded to highlight channels. +- Configure any emoji trigger (⭐, 🔥, 💯) +- Set thresholds (5 reactions, 10 reactions, etc.) +- Perfect for "best-of" or "hall-of-fame" channels + +### Pricing for Communities + +**Free Forever Tier** +All core features. No credit card required. + +**Optional Premium** (coming soon) +Advanced analytics and priority support for growing communities. + +### Testimonial Placeholder + +> "We went from spending 4 hours a day on spam cleanup to maybe 10 minutes. Euno handles everything while we sleep." +> — *Server owner, 15K member gaming community* + +### CTA Section + +**Join thousands of communities already using Euno** +[Add to Discord—Free Forever →] + +--- + +## Incident Response Landing Page (`/for/protection`) + +### Hero (Urgent tone) + +**Headline**: Stop the Attack. Protect Your Community. Right Now. + +**Subheadline**: Spam bots? Raid? Harassment? Deploy Euno in 60 seconds and get automated protection immediately. + +**CTA**: "PROTECT MY SERVER NOW" (large, urgent button) + +### Immediate Solutions + +**If You're Being Spammed or Raided:** + +✅ **Deploy in 60 seconds**: Click button, add bot, it starts working immediately +✅ **Automatic spam deletion**: Bad messages removed instantly +✅ **Auto-kick repeat offenders**: Bots gone after 3 strikes +✅ **Honeypot trap channels**: Catch bots that auto-post everywhere + +**The Attack Stops. Your Community Stays Safe.** + +### How It Works (Simple 3-Step) + +**1. Add to Discord** (30 seconds) +Click "Add to Discord", select your server, authorize permissions. + +**2. Quick Setup** (30 seconds) +Set your mod role and mod log channel. Done. + +**3. Protected** (Immediate) +Spam detection is active. Honeypot suggestion provided. You're safe. + +### Additional Protection Features + +**After the immediate crisis:** +- Set up private ticketing for members to report issues +- Enable anonymous reporting with right-click menu +- Configure democratic escalation for edge cases +- Review analytics to understand what happened + +### Urgency Reinforcement + +**Every minute counts during an attack.** +The faster you deploy, the less damage is done. + +[PROTECT MY SERVER NOW →] + +### Reassurance Section + +**Free to use. No credit card needed.** +Full spam protection on the free tier. + +**Open source and transparent.** +See exactly what the bot does: [GitHub link] + +**Used by thousands of servers.** +Battle-tested against every type of spam and raid. + +--- + +## Installation & Onboarding Flow + +### Step 1: Add to Discord (OAuth) + +**Page**: Discord OAuth redirect + +**Experience**: +- User clicks "Add to Discord" from any landing page +- Redirected to Discord's OAuth consent page +- Required permissions clearly explained: + - Read Messages (to detect spam) + - Manage Messages (to delete spam) + - Kick Members (for auto-kick) + - Manage Threads (for ticketing) + - View Channels (to find honeypot) + +**After Authorization**: +- Redirected to `/onboard/{guildId}` on Euno web app + +### Step 2: Web-Based Onboarding (`/onboard/{guildId}`) + +**Page Title**: "Set up Euno for [Server Name]" + +**Required Configuration**: +1. **Moderator Role**: Dropdown of server roles + - *What this does*: Members with this role can use moderation commands + +2. **Mod Log Channel**: Dropdown of text channels + - *What this does*: Where reports and escalation votes will be posted + +3. **Restricted Role** (Optional): Dropdown of server roles + - *What this does*: Role to assign when restricting a user (requires /restrict command) + +**CTA**: "Complete Setup" button + +**After Submission**: +- Settings saved to database +- Bot becomes fully operational +- Redirect to post-onboarding page + +### Step 3: Post-Onboarding Success Page + +**Headline**: "✅ Euno is now protecting [Server Name]!" + +**What's Active Now**: +- ✅ Spam detection and auto-deletion +- ✅ Report and Track commands (right-click messages) +- ✅ Escalation system ready for mod team + +**Next Steps** (Optional Configuration): + +**Set Up Private Ticketing** (Recommended) +1. Go to the channel where you want the ticket button +2. Run `/tickets-channel` command +3. Customize button text and settings +[Learn more about ticketing →] + +**Deploy Spam Honeypot** (Recommended) +1. Create a channel (name it "verify-here" or similar) +2. Position it at top of channel list +3. Run `/honeypot-setup` in that channel +4. Add warning message +[Learn more about honeypots →] + +**Enable Reactji Forwarding** (Optional) +1. Go to your highlights/best-of channel +2. Run `/setup-reactji-channel emoji:⭐ threshold:5` +3. Messages with 5+ ⭐ reactions will be forwarded +[Learn more about reactji →] + +**View Your Dashboard** +See community analytics and moderation activity: +[Go to Dashboard →] + +**Need Help?** +- [Documentation](link) +- [Discord Support Server](link) +- [GitHub Issues](link) + +--- + +## Additional Supporting Pages + +### Pricing Page (`/pricing`) + +**Free Tier** (Forever) +- All core moderation features +- Ticketing system +- Track & report system +- Escalation voting +- Spam protection (automod + honeypot) +- Reactji forwarding +- Basic analytics dashboard +- Community support + +**Professional Tier** (Coming Soon) +- Everything in Free, plus: +- Advanced analytics and exports +- Priority support +- Longer data retention +- Multi-server management dashboard +- Custom branding options +- Early access to new features + +**Enterprise** (Contact Sales) +- Everything in Professional, plus: +- Self-hosted deployment options +- SLA guarantees +- Dedicated support +- Custom feature development +- Compliance assistance + +[Add to Discord (Free) →] + +--- + +### Feature Deep-Dive Pages + +Each feature gets a dedicated page with: +- Detailed explanation +- Screenshots/GIFs of the feature in action +- Use cases and examples +- Setup instructions +- Best practices + +**Structure**: +- `/features/ticketing` +- `/features/moderation` +- `/features/spam-protection` +- `/features/analytics` +- `/features/reactji-forwarding` + +--- + +## Marketing Copy Guidelines + +### Voice & Tone + +**For Corporate Audiences**: +- Professional, confident, data-driven +- Emphasize ROI, efficiency, compliance +- Use metrics and business outcomes +- Tone: Consultative and expert + +**For Enthusiast Audiences**: +- Friendly, empathetic, community-focused +- Emphasize burnout prevention and fairness +- Use relatable scenarios and pain points +- Tone: Peer-to-peer and supportive + +**For Incident Response**: +- Urgent but not panicky +- Clear and action-oriented +- Reassuring about simplicity +- Tone: Calm authority in crisis + +### Key Messaging Themes + +1. **Automation That Actually Works** + - Not just another bot that needs constant babysitting + - Intelligent automation that reduces work, doesn't create it + +2. **Democracy & Fairness** + - No more single-mod controversial decisions + - Built-in consensus building and voting + +3. **Peace of Mind** + - Works 24/7 so moderators don't have to + - Catches problems early before they escalate + +4. **Low Cost, High Value** + - Free tier has all essential features + - No forced upgrades or feature gatekeeping + - Built sustainably for long-term support + +5. **Transparency & Trust** + - Open source + - No hidden data collection + - Privacy-focused (data stays in Discord) + +--- + +## Conversion Funnel Strategy + +### Acquisition Channels (Low-Cost) + +1. **Organic Search** + - Target keywords: "Discord moderation bot", "Discord spam protection", "Discord ticketing bot" + - SEO-optimized landing pages for each audience segment + +2. **Community Word-of-Mouth** + - Encourage satisfied users to recommend in Discord communities + - Provide shareable "Protected by Euno" badges/graphics + +3. **Content Marketing** + - Blog posts on Discord moderation best practices + - Case studies from real communities + - Moderation guides and resources + +4. **Discord Server Directories** + - List on top.gg, discord.bots.gg, etc. + - Optimize listings with clear value props + +5. **GitHub & Developer Communities** + - Open source positioning + - Technical blog posts about architecture + - Invite contributions + +### Conversion Optimizations + +**Landing Page**: +- Clear audience segmentation (corporate/enthusiast/crisis) +- Benefit-focused copy, not feature lists +- Strong CTAs above the fold +- Social proof (usage stats, testimonials) + +**OAuth Flow**: +- Pre-select reasonable permissions +- Explain each permission clearly +- Show "trusted by X servers" social proof + +**Onboarding**: +- Minimal required fields (just mod role + log channel) +- Immediate success confirmation +- Clear next steps for optional features +- In-app guidance for first commands + +**Retention**: +- Dashboard showing bot's value (spam blocked, reports handled) +- Regular emails with community health insights +- Feature announcements and tips +- Optional upgrade prompts (non-intrusive) + +--- + +## Success Metrics + +### Primary KPIs + +1. **Installation Rate**: New servers adding the bot per week +2. **Onboarding Completion**: % of installs that complete setup +3. **Feature Activation**: % using ticketing, honeypot, voting, etc. +4. **Retention**: % of servers still active after 30/60/90 days +5. **Referral Rate**: Organic growth from word-of-mouth + +### Secondary Metrics + +- Landing page conversion rates by audience segment +- Time-to-value (install → first moderation action) +- Feature usage patterns +- Dashboard engagement +- Support ticket volume (lower is better) + +--- + +## Implementation Priorities + +### Phase 1: Minimum Viable Marketing (Immediate) +1. ✅ Update homepage (`/`) with clear value prop and audience segmentation +2. ✅ Create three targeted landing pages (corporate, enthusiast, incident) +3. ✅ Ensure onboarding flow works smoothly +4. ✅ Add basic analytics tracking (PostHog already integrated) + +### Phase 2: Content & SEO (Weeks 2-4) +1. Create feature deep-dive pages +2. Write 3-5 SEO-optimized blog posts +3. Document setup guides and best practices +4. Submit to bot directories + +### Phase 3: Social Proof & Growth (Ongoing) +1. Collect and display testimonials +2. Create case studies from active servers +3. Build referral/badge system +4. Community engagement in support server + +--- + +## Technical Requirements for Marketing Pages + +### New Routes to Create + +- `/for/teams` - Corporate landing +- `/for/communities` - Enthusiast landing +- `/for/protection` - Incident response landing +- `/features/*` - Feature detail pages +- `/pricing` - Pricing page (update existing if present) + +### Existing Routes to Update + +- `/` (index.tsx) - Add audience segmentation +- `/onboard/:guildId` - Enhance with clearer next steps + +### Assets Needed + +1. Screenshots/recordings of: + - Ticketing system in action + - Report/track workflow + - Escalation voting + - Dashboard analytics + - Setup process + +2. Diagrams: + - Architecture overview + - Moderation workflow + - Installation flow + +3. Marketing graphics: + - Social media images + - "Protected by Euno" badges + - Feature highlight graphics + +--- + +## Copy Testing & Iteration + +### A/B Test Opportunities + +1. **Hero headline variations** + - Problem-focused vs. solution-focused + - Emotional vs. rational appeals + +2. **CTA button text** + - "Add to Discord" vs. "Get Started" vs. "Protect My Server" + - Free vs. no mention of pricing + +3. **Feature ordering** + - Lead with automation vs. lead with fairness/voting + - Spam protection vs. ticketing first + +4. **Audience segmentation** + - Three separate pages vs. single page with tabs + - Explicit segmentation vs. universal messaging + +### Feedback Collection + +- Post-install survey: "What convinced you to try Euno?" +- Exit survey on landing pages: "What information are you missing?" +- Community feedback in support server +- Analytics on page engagement and drop-off points + +--- + +## Conclusion + +This marketing strategy positions Euno as: + +1. **For Corporations**: A professional, reliable solution for scaling community operations with the audit trails and workflows that enterprises need. + +2. **For Enthusiasts**: An empathetic tool that prevents mod burnout through automation and democratic decision-making. + +3. **For Crisis Response**: An immediate, simple solution to urgent spam and safety threats. + +The emphasis on sustainability means: +- Free tier has all core features (no aggressive upselling) +- Open source builds trust and enables customization +- Low-cost operations through efficient architecture +- Word-of-mouth growth over paid advertising + +**Next Steps**: Implement Phase 1 (core landing pages), gather user feedback, iterate based on real conversion data. diff --git a/notes/2026-01-03_2_marketing-implementation-checklist.md b/notes/2026-01-03_2_marketing-implementation-checklist.md new file mode 100644 index 00000000..f1ce4a56 --- /dev/null +++ b/notes/2026-01-03_2_marketing-implementation-checklist.md @@ -0,0 +1,319 @@ +# Marketing Implementation Checklist +Date: 2026-01-03 + +This checklist provides actionable next steps for implementing the marketing strategy outlined in `2026-01-03_1_marketing-strategy-and-copy.md`. + +## Phase 1: Minimum Viable Marketing (Week 1-2) + +### Landing Pages to Create + +- [ ] `/for/teams` - Corporate community managers landing page + - Professional tone, ROI-focused + - Emphasize analytics, audit trails, compliance + - CTA: "Start Free Trial" / "Schedule Demo" + +- [ ] `/for/communities` - Enthusiast community managers landing page + - Friendly tone, burnout prevention focus + - Emphasize fairness, automation, free tier + - CTA: "Add to Your Server—It's Free" + +- [ ] `/for/protection` - Incident response landing page + - Urgent tone, immediate solutions + - Emphasize quick deployment, automatic protection + - CTA: "PROTECT MY SERVER NOW" + +### Homepage Updates + +- [ ] Update `/` (index.tsx) with audience segmentation + - Add three-column teaser section linking to audience-specific pages + - Enhance hero copy to be more benefit-focused + - Add brief features overview section + - Include social proof (if metrics available) + +### Onboarding Enhancements + +- [ ] Update `/onboard/:guildId` success state + - Add "What's Active Now" section + - Include optional next steps (ticketing, honeypot, reactji) + - Link to dashboard and documentation + - Add support resources + +### Analytics Setup + +- [ ] Verify PostHog tracking on all new pages +- [ ] Set up goal tracking for: + - Landing page visits by segment + - "Add to Discord" button clicks + - Onboarding completion + - Feature activation rates + +## Phase 2: Content & Supporting Pages (Week 3-4) + +### Feature Deep-Dive Pages + +- [ ] `/features/ticketing` - Private ticketing system details +- [ ] `/features/moderation` - Track, report, escalation system +- [ ] `/features/spam-protection` - Automod & honeypot +- [ ] `/features/reactji-forwarding` - Content curation +- [ ] `/features/analytics` - Dashboard and reporting + +**Each page should include**: +- Clear explanation of the feature +- Use cases and examples +- Setup instructions +- Screenshots or GIFs (if available) +- Benefits for different audience types + +### Pricing Page + +- [ ] Update or create `/pricing` page + - Clear free tier description (emphasize "forever free") + - Professional tier teaser (coming soon) + - Enterprise tier (contact sales) + - Feature comparison table + - FAQ section + +### Documentation + +- [ ] Getting Started guide +- [ ] Setup guides for each feature: + - Ticketing setup + - Honeypot deployment + - Reactji forwarding configuration + - Escalation workflow customization +- [ ] Best practices for moderators +- [ ] Troubleshooting guide + +## Phase 3: Assets & Content (Ongoing) + +### Visual Assets Needed + +- [ ] Screenshots of key features: + - [ ] Ticketing system (button, modal, thread) + - [ ] Report command (context menu, mod thread) + - [ ] Escalation voting (buttons, vote tally) + - [ ] Dashboard analytics + - [ ] Setup process + +- [ ] Screen recordings/GIFs: + - [ ] Report flow (start to finish) + - [ ] Ticket creation and closure + - [ ] Voting on escalation + - [ ] Honeypot catching a bot + +- [ ] Diagrams: + - [ ] System architecture overview + - [ ] Moderation workflow + - [ ] Installation and onboarding flow + +- [ ] Marketing graphics: + - [ ] Social media images (Twitter, Discord) + - [ ] "Protected by Euno" badge variants + - [ ] Feature highlight graphics for each major feature + +### Blog Content (SEO-focused) + +- [ ] "5 Signs Your Discord Server Needs Better Moderation" +- [ ] "How to Stop Discord Spam: A Complete Guide" +- [ ] "Democratic Moderation: Why Voting Matters" +- [ ] "The Cost of Moderator Burnout (And How to Prevent It)" +- [ ] "Discord Bot Security: What to Look For" +- [ ] Case study template and outreach to active servers + +### Bot Directory Listings + +- [ ] top.gg - Create and optimize listing +- [ ] discord.bots.gg - Create and optimize listing +- [ ] Other directories (discordservers.com, etc.) + +**Listing optimization**: +- Use audience-specific descriptions +- Include key features prominently +- Add screenshots and demo GIFs +- Link to landing pages +- Keep description under character limits + +## Quick Wins (Can Be Done Immediately) + +- [ ] Add meta descriptions and OpenGraph tags to all pages +- [ ] Create favicon and app icons +- [ ] Set up Google Analytics (or equivalent) +- [ ] Create Discord support server (if not exists) +- [ ] Add "Status" page showing bot uptime +- [ ] Create GitHub README badge for servers to display +- [ ] Add social media share buttons on landing pages + +## Copy Templates for Common Use + +### Social Media Post Templates + +**Launch Announcement**: +``` +Tired of Discord spam and mod burnout? 🛡️ + +Euno automates spam protection and gives your mod team democratic voting for tough decisions. + +✅ Free forever +✅ Open source +✅ 60-second setup + +Add to your server: [link] +``` + +**Feature Highlight (Ticketing)**: +``` +Give your community a direct line to mods without the chaos 🎫 + +Euno's private ticketing system: +• One-click button setup +• Private threads auto-created +• Configurable for any use case +• Simple closure tracking + +Free to use: [link] +``` + +**Feature Highlight (Voting)**: +``` +Stop being the "bad cop" moderator ⚖️ + +Let your team vote on controversial bans, kicks, and timeouts. + +Democracy = Fairness = Less drama + +Free on Euno: [link] +``` + +### Email Templates + +**Onboarding Email (Day 0 - After Install)**: +Subject: ✅ Welcome to Euno! Your server is now protected + +Body: +- Confirm what's active (spam protection, report/track) +- Suggest next steps (ticketing, honeypot) +- Link to dashboard +- Provide support resources + +**Engagement Email (Week 1)**: +Subject: 📊 Your first week with Euno + +Body: +- Show stats (X messages scanned, Y spam blocked, Z reports handled) +- Highlight unused features they might want +- Share best practices +- Request feedback + +**Feature Announcement Email**: +Subject: 🎉 New Feature: [Feature Name] + +Body: +- What's new +- Why it's valuable +- How to enable it +- Link to detailed guide + +## Testing & Validation + +### Before Launch Checklist + +- [ ] Test OAuth flow from each landing page +- [ ] Verify onboarding works for new installs +- [ ] Check all links (no 404s) +- [ ] Mobile responsive check on all pages +- [ ] Load time optimization (<3 seconds) +- [ ] SEO audit (meta tags, headings, alt text) +- [ ] Analytics tracking verification +- [ ] Cross-browser testing (Chrome, Firefox, Safari) + +### A/B Testing Plan + +**Week 1-2: Hero Headline Test** +- Variant A: "Transform Your Discord Community with Professional Moderation" +- Variant B: "Stop Spam. Prevent Burnout. Moderate Fairly." +- Measure: Click-through rate to "Add to Discord" + +**Week 3-4: CTA Button Test** +- Variant A: "Add to Discord Server" +- Variant B: "Get Started Free" +- Variant C: "Protect My Community" +- Measure: Click-through rate + +**Week 5-6: Feature Order Test** +- Variant A: Lead with spam protection +- Variant B: Lead with democratic voting +- Measure: Time on page, scroll depth + +### Success Metrics Dashboard + +Track weekly: +- [ ] New installs +- [ ] Onboarding completion rate +- [ ] Landing page conversion rates (by audience) +- [ ] Active servers (7-day, 30-day) +- [ ] Feature adoption rates +- [ ] Referral/organic growth rate + +## Budget & Resources + +### Zero-Budget Essentials +- GitHub Pages for documentation (free) +- PostHog free tier for analytics (already integrated) +- Discord for support community (free) +- Social media accounts (free) + +### Low-Budget Options ($50-200/month) +- Paid tier of analytics tool for more data +- Stock photos/icons if needed +- Domain name (if custom domain desired) +- Basic SEO tools subscription + +### Time Investment Estimate +- Phase 1 (MVP): 40-60 hours (1-2 weeks) +- Phase 2 (Content): 30-40 hours (1 week) +- Phase 3 (Ongoing): 5-10 hours/week + +## Risk Mitigation + +### Potential Issues & Solutions + +**Issue**: Landing pages don't convert +**Solution**: A/B test messaging, gather user feedback, iterate quickly + +**Issue**: Onboarding drop-off +**Solution**: Simplify required fields, add progress indicators, improve clarity + +**Issue**: Feature adoption low +**Solution**: In-app prompts, email campaigns, better documentation + +**Issue**: Support volume too high +**Solution**: Improve docs, add FAQ, create video tutorials, community forum + +**Issue**: Negative feedback on pricing/features +**Solution**: Gather specific concerns, adjust positioning, enhance free tier if needed + +## Next Steps (Priority Order) + +1. **Today**: Create `/for/teams`, `/for/communities`, `/for/protection` landing pages +2. **This Week**: Update homepage with audience segmentation +3. **This Week**: Enhance onboarding success page +4. **Next Week**: Create feature deep-dive pages +5. **Next Week**: Update/create pricing page +6. **Ongoing**: Create visual assets and documentation +7. **Ongoing**: Submit to bot directories +8. **Ongoing**: Content marketing and SEO + +## Notes + +- All copy is in `2026-01-03_1_marketing-strategy-and-copy.md` +- Use existing design system (Tailwind classes, current styling) +- Maintain consistency with existing pages +- Keep sustainability and low cost as guiding principles +- Focus on organic growth over paid advertising +- Emphasize the free tier—no aggressive upselling + +--- + +**Last Updated**: 2026-01-03 +**Owner**: Marketing/Growth team +**Status**: Planning phase